COFLER ALFABLOCK
Burst of delicious.
Cofler Alfablock is a reinterpretation of two Argentine classics: the chocolate bar and the alfajor. Our challenge was to develop a story that visually tells how the product is created: a journey that begins with the alfajor, deconstructs its familiar ingredients, and gradually rebuilds them into the final product. Rather than introducing something entirely new, the film celebrates the idea that the same chocolate, dulce de leche, and biscuit come together in a different way to create a new experience.
Working in full CG, we carefully choreographed flowing dulce de leche, rich chocolate, crunchy biscuit, and flying crumbs to showcase every texture along the way. The pacing constantly shifts between slow-motion moments that invite the audience to savour the product’s indulgence and faster sequences that build momentum and anticipation. Every shot was designed to highlight a specific ingredient before bringing them together again in the final reveal, balancing appetite appeal with clear product storytelling.
The result is a film where transformation becomes a storytelling device, making every ingredient feel both familiar and newly discovered.
Behind the craft
Credits
Client: Arcor | Director: Bleed - Paolo Cavalieri
CG & Animation: Bleed