PLAY PIECES
Pieces of the whole.
This work brings together moments from the motion and material exploration behind a pitch rather than the final creative direction. We approach pitches with the same creative commitment as the final project, using them as an opportunity to explore visual languages, test ideas, and uncover unexpected directions while keeping the brand’s identity and communication goals at the center of every decision.
Inspired by the joy of building and play, we developed a system of colorful geometric pieces designed to interact with one another through movement, proximity, and collision.
Each piece can stand on its own, but its role becomes more meaningful as it connects with the others, creating different forms of communication, rhythm, and synergy across the system.
Built with procedural workflows in Houdini and rendered in Redshift, each iteration became a way to explore how individual elements could contribute to a larger visual language while still retaining their own personality.
Rather than documenting a finished campaign, this selection offers a glimpse into how we work. We believe the strongest ideas emerge by exploring broadly before editing rigorously, allowing unexpected possibilities to surface while always keeping the brand at the center of the process.
Credits
Client: Media Group NY | Direction, CG & Animation: Bleed