SEPHORA FEATURE
A new take on beauty.
For this playful series of Sephora spots, we directed a set of vibrant mini-worlds, each tailored to highlight a specific product like foundation, eyeshadow, and nail polish in bold, stylized settings. Think sequins, shredded cellophane, confetti storms… all moving in carefully choreographed harmony with the product.
This was more than just a campaign, it was an experiment in visual language for social media. Sephora used these shorts to explore new ways of engaging with its audience, testing how bold visuals and rhythmic edits could capture attention and drive interaction online.
Exploring the language of materials
Alongside the final spots, we developed a series of material explorations focused on the behavior of different textures associated with each product. We experimented with how the elements could move, interact, and catch the light while staying rooted in the polished visual language of beauty advertising.
The result is a collection of studies that brings a subtle hint of visual innovation to a familiar beauty aesthetic.
Credits
Client: Sephora | Director: Bleed
Production: Final Frontier | Agency: Facebook
CG & Animation: Bleed