SEPHORA
FEAT. Z. TAO
Performative beauty.
Created for Sephora’s launch in Asia, this campaign combines the energy of a music video with the sophistication of an editorial beauty film. Directed by Shane Griffin and produced by Final Frontier, our long-time creative partners in Asia, it follows pop icon Z.TAO through a series of stylized worlds where performance and product become part of the same visual language.
Our role was to create the CG moments that amplify each performance. Powders, pigments, creams, fragrance, shimmering particles, and flowing materials don’t simply demonstrate the products; they move in rhythm with the edit, supporting Z.TAO like dancers around the main act.
Every element was carefully choreographed to feel expressive while keeping the products desirable and instantly recognizable. Alongside the film, we also developed a series of key visuals for print and out-of-home, using striking compositions to celebrate the textures, finishes, and material qualities of each product.
The result is a series of sequences and stills where performance, products, and motion work together as a single visual language.
Credits
Client: Sephora | Director: Shane Griffin (Los York)
Production: Final Frontier | Agency: Fred & Farid Shanghai
CG & Animation: Bleed