SIMPLY SPIKED
SIP THE
FORBIDDEN FRUIT
Dive into the flavor.
Simply Spiked is a young brand with a bold attitude to define. The first film documents the original pitch that won the project. Despite the tight timeline, we developed original full CGI sequences and a distinctive visual language that allowed the client to experience the creative direction long before production began.
The creative challenge was to express the brand’s bold personality from inside the can itself. Rather than treating ingredients as static product claims, we imagined a vibrant underwater world where flavor, freshness, and attitude become the story. Fruits drift, collide, and dance with a subtle groove, bubbles rise continuously, and typography moves as part of the same choreography.
Pitch exploration
The key was finding the right balance between physical realism and stylization, making everything feel refreshingly tangible while giving the ingredients a playful, cheeky sense of personality.
Once the project moved into production, that initial exploration became the foundation for the final campaign. The visual language established during the pitch continued to evolve throughout production, as every element was refined to bring the original creative direction to life with greater depth, detail, and precision. What began as a fast-paced creative exploration ultimately shaped a series of product films with a distinctive visual identity, showing how early experimentation can give a brand a clear point of view from the very beginning.
Bold
Bolder
Credits
Client: Simply Spiked (The Coca-Cola Company)
Director: Bleed - Paolo Cavalieri
Production: 1st Ave Machine | Agency: Publicis
CG & animation: Bleed