WALL'S DOODLES
A playful dive into taste,
texture, and motion.
In this project, the challenge was to transform each ice cream into a rich sensory experience, celebrating taste, texture, and movement while creating a visual language that integrated naturally with the wider brand world. Working alongside the talented team at 1stAveMachine, who developed the live-action hero film and its distinctive 2D doodle language, we created the CG product films and key visuals, ensuring they shared the same playful spirit while establishing their own product-focused visual language.
Each film was built around a single hero product, surrounded by creamy swirls, flowing chocolate, juicy fruit, crunchy biscuit pieces, colorful splashes, and carefully choreographed ingredient interactions designed to make every bite feel irresistible.
Behind that sense of spontaneity was a highly controlled production process, allowing us to art direct every detail while efficiently adapting flavors and ingredient combinations for different markets without compromising timing, composition, or visual consistency.
We handled every stage (look development, simulations, lighting, rendering, compositing, and key visual creation) crafting each frame to sit right between indulgence and precision. The films land as playful, vibrant, and mouthwatering, without sacrificing the flexibility and creative control a global brand requires.
Credits
Client: Wall's - Unilever | Director: Bleed - Paolo Cavalieri
Agency: Adam & Eve
Production: 1st Ave Machine BA | CG & animation: Bleed